Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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    Ken Kocienda
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Every day at Apple was like going to school, a design-focused, high-tech, product-creation university, an immersion program where the next exam was always around the corner.
For software developers who take their work seriously, Knuth is the consummate craftsman. Here’s what he has to say about optimization: Programmers waste enormous amounts of time thinking about, or worrying about, the speed of noncritical parts of their programs, and these attempts at efficiency actually have a strong negative impact when debugging and maintenance are considered. We should forget about small efficiencies, say about 97% of the time: premature optimization is the root of all evil.